For our regular Future Is Now column we profile the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos.
SOUNDS LIKE: Classic collegiate guitar-rock with just enough muscle to make it big on Nineties modern-rock radio.
FOR FANS OF: Hüsker Dü, the Vines, Local H
WHY YOU SHOULD PAY ATTENTION: Vidar Landa (guitar) and Marvin Nygaard (bass) from Norwegian metal band Kvelertak came up with the idea of chasing their power-pop fantasy, and hooked up with a hard-hitting drummer and former synth-pop vocalist Børild Haughom. Their self-titled debut sounds like a metal-loving version of Sugar, or the Foo Fighters on a Big Star bender, or vintage Teenage Fanclub if they spent more time at the gym than the record store.
THEY SAY: "Beachheads" implies a bunch of songs about gurls and beer, but Haughom’s lyrics touch on deeper subject matter. "The first time I met up with Marvin and Vidar to test out vocals on some demos was in November 2013, a month after my father had passed away," he says. "It was after that I started writing lyrics, so it has definitely impacted my lyrics a lot. It’s been a way for me to put it all into words and has helped me in processing the massive amount of thoughts that were lingering in my head in the months and years after his passing."
HEAR FOR YOURSELF: "Moment of Truth" is bright and resiliently heart-heavy.