For our regular Future Is Now column we profile the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos.
SOUNDS LIKE: A 21st-century folk music makeover.
FOR FANS OF: Lorde, Feist, Sylvan Esso
WHY YOU SHOULD PAY ATTENTION: Last year, the internet caught a video of Pharrell Williams being bowled over by "Alaska", the skeletal debut single by then-NYU student Maggie Rogers. Rogers, who grew up on a farm and played banjo in her youth, blends folk-inspired vocal melodies and heady beats in a way that wows: The full-fledged videos for "Alaska" and its follow-up single, the swirling "Dog Years", racked up streams and landed on year-end best-of lists.
Following on from the release of her debut EP, Now That the Light Is Fading, in February, Rogers will tour Australia later this year, playing Splendour In The Grass and sideshows in Sydney and Melbourne.
SHE SAYS: "I'm a college graduate. Dealing with anxiety or feeling overwhelmed in this whole new world is both incredibly unique to my own situation and incredibly general to the world that all of my classmates and I are in. But I felt a sigh of relief when 2017 came. 2016 has been a year that's marked on my calendar since I was born, since it was the year I would graduate college. 2017 just feels incredibly exciting because it feels new, like anything can happen – and now I feel incredibly grounded. I feel like I can handle everything. I feel good about the work I'm doing; and I feel so grateful that I get to wake up every morning and think about music. I feel really prepared and really present, and it feels good."
HEAR FOR YOURSELF: "On and Off" combines an urgent beat with folk-inspired vocal harmonies and a dizzying piano riff.