For our regular Future Is Now column we profile the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos.
SOUNDS LIKE: Music you can curl up and crawl into on a gloomy Sunday morning
FOR FANS OF: Sun Kil Moon, Joan Baez, Mazzy Star
WHY YOU SHOULD PAY ATTENTION: Nadia Reid's 2014 debut, Listen to Formation, Look For the Signs, was the very definition of a slowburn. Self-released by Reid in New Zealand at the tailend of that year, by the end of 2015 word had spread to Europe, where it started earning rave reviews in magazines such as Mojo and Uncut. It also paved the way for just-released second album, Preservation, to land in the Top 20 in New Zealand. Not that Reid was too fussed. "I just kind of ignore the charts," she says. "Not that it doesn't matter to me, but I'm so removed from who's on it. It was funny to be above Adele though, that was pretty sick." A snapshot of Reid's life between the ages of 23 and 25, and a case study in the beginning and end of a failed relationship, Reid's lyrics on Preservation drip with honesty and anger, but her voice and music maintain a serene beauty that is captivating. The album is, she says, her commitment to continue making music. "I can't stop doing it," she offers.
SHE SAYS: "Part of the reason why my record covers are portraits of myself is because for me it's kind of like, this is that period of time, this is what I looked like, and this is what was happening. It's not like it's selfish, because it's just the way you would take a photograph of your family over the years."
HEAR FOR YOURSELF: "The Arrow and the Aim" is dreamy and autumnal, with an aching, surging chorus.