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Future Is Now: Santa Cruz

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Future Is Now: Santa Cruz

For our regular Future Is Now column we profile the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos.

SOUNDS LIKE: The howling, tumultuous resurgence of Sunset Strip rock

FOR FANS OF: The Darkness, Guns N' Roses, sleaze and glam

WHY YOU SHOULD PAY ATTENTION: This four-piece that come from Helsinki but sound like Hollywood have been causing havoc in Europe since the late Aughts thanks to their debaucherous, flamboyant flair. Their third full-length, Bad Blood Rising, was released in early-October.

THEY SAY: "I was probably 11 when I started listening to punk and rock music. Then I found Guns N' Roses, Mötley Crüe, Poison and W.A.S.P. These guys seemed to have a better time than anyone else!" says frontman Archie Cruz. "I wanna play that kind of music! It just hit me hard. But this third album is about dealing with the issue of depression. Outsiders don't see the side when you party hard for a few years, you [eventually] start to feel pretty down. That's why I believe Jim Morrison died and Kurt Cobain shot himself. Chris Cornell fucking offed himself a month ago. When touring – that whole rock & roll lifestyle – half of the time you're drinking or using other substances. When you live hard, it takes a toll on you. You can get pretty ill, and it needs to be addressed more. You just hear about the glorious side."

HEAR FOR YOURSELF: The down 'n' dirty "River Phoenix" is driven by fuming, accelerating power chords. "To me, River Phoenix's soul was pure. He was a perfect actor, and in the end Hollywood ruined him," says Cruz. "That spark is still lit."

 

Topics: Future Is Now   Santa Cruz

 
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