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Future Is Now: Sigrid

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Future Is Now: Sigrid

For our regular Future Is Now column we profile the hottest artists who are climbing the charts, breaking the Internet or just dominating our office stereos.

SOUNDS LIKE: A fire-throated singer-songwriter who is as sweet as she is salty.

FOR FANS OF: Lorde, Astrid S, Adele's "Send My Love (To Your New Lover)"

WHY YOU SHOULD PAY ATTENTION: After finding success in her native Norway, Scandinavian alt-pop star Sigrid released an Island Records EP earlier this month. Four years ago, the now-20-year-old was asked to perform with her brother's band but under one condition: no covers. She wrote a song called "Sun" that was eventually picked up by Norwegian National Radio, helping give her some local shine. While her music career was picking up, Sigrid chose to stay in high school, still considering a future as a lawyer. She changed her mind once she finished school and moved to the Norwegian city of Bergen to pursue music full-time, linking up with producers and eventually getting major-label contracts in both Europe and America. Her as-yet-untitled EP pulls influences from her parents' obsessions with Neil Young and Joni Mitchell as well as her own interest in grime.

"I was very shy as a child," she says of blending her love for grime with folkier, softer pop. "I started doing covers and writing and got confident from that, so that led to me liking more aggressive music. I find it interesting when you can mix that aggressiveness into pop tunes."

SHE SAYS: "It was about feeling not wanted in a room," Sigrid says of the disastrous recording session that inspired her debut single, "Don't Kill My Vibe". "It's quite difficult when you're going to write a song [with someone else], and when you're writing a song it's about chemistry. I find it quite hard to write when you feel like it'd almost be better if you weren't in the room. The thing that was discouraging the most was the comments. I don't know if it was my gender or my age or what it was, but I was made to feel that my opinion wasn't as important. And that's just not OK. It's not OK to treat people that way."

HEAR FOR YOURSELF: "Don't Kill My Vibe" shows how much bite she has in her booming voice by the time the chorus hits.

 

Topics: Future Is Now   Sigrid

 
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