The Robert Schober-directed clip finds a sad-sack Reaper losing a footrace to a woman in a walker and a chess match to a man in a hospital bed. With a disappointed wife at home and an angry boss at the office, the Reaper and his colleagues are charged with killing the members of Mastodon. Winner gets a new hearse, loser gets fired.
But Reaper's clever attempts to dispose of the band fall short when guitarist Brent Hinds survives impalement, drummer Brann Dailor won't fry in a locked tanning bed, bassist Troy Sanders withstands getting his head bashed with a copy machine and guitarist Bill Kelliher remains relatively unscathed after toaster bath. After getting fired, however, the Reaper lucks into a fatal accident that brings about Mastodon's demise and earns him a brand new hearse.
The cheeky take on death in the "Show Yourself" video is an interesting shift in tone from Emperor of Sand, a concept album that deals with illness and mortality. In a forthcoming interview with Rolling Stone, Dailor explained, "It's about going through cancer, going through chemotherapy and all the things associated with that. I didn't want to be literal about it. But it's all in there. You can read between the lines."